New Distribution Partnership

Chi Drinks and Federal Merhcnats company join in a new distribution partnership

CH'I Herbal Drinks has entered an agreement with New Zealand premium beverage distributor Federal Merchants & Co. Commencing on July 1 2022, the partnership hopes to enhance the non-alcoholic beverage market.

Federal Merchants & Co. have been in the beverage industry since 2001, and work on sales and improvements for many New Zealand and international brands in retail, wholesale and oil channels. CH'I drinks were first sold in 1987, the beverages are made from herbal extracts and are handcrafted by the company in Riverhead.

“There is so much in common between our businesses. We are both owned by ordinary New Zealanders, we are both ambitious for New Zealanders to have great options when they relax and take time out. In our experience, there is nothing but upside for healthy, quality, zero alcohol adult beverages.” Said Mark Mayers, Federal Merchants & Co. Head of Sales.

“Federal Merchants & Co. will do a fantastic job of taking CH’I into a step change of availability across New Zealand. They are going to lead out with some very cool product innovations we’ll release soon. For us it’s all about consumers in the moments they take time out, look after themselves better, reflect and reconnect with what’s important in life.” Said CH’I Managing Director Ray Nicholls.