U.S Whole Foods Market Picks up Kiwi Brand

Wellington-based nut butter company Fix & Fogg has won a contract to supply grocery chain Whole Foods Market in the United States.

The company started making the nut butters in the U.S last January and opened a window-store in Houston, Texas, and it has been selling on Amazon since 2017. It then started supplying Central Supermarket chain and the farmers’ market-style grocery stores Sprouts with its full range.

Owner Roman Jewell noted that getting the product into 500 Whole Food Market stores was a first for a Kiwi nut-butter company, however, and in anticipation of the new contract, the company invested in a new factory in the U.S.

The U.S contract follows an estimated $1 million deal secured in June to supply its spreads to 995 Woolworth supermarkets in Australia.