Working with the Triscuit brand, Mondelez International has begun a food transparency programme. Consumers can discover the journey of the white-winter wheat baked into Triscuit crackers from a cooperative of farmers’ fields in Michigan, U.S, to where the product is made.
This data-driven, consumer-centric supply chain transparency pilot is the first of its kind for Mondelēz in North America. The initiative reinforces the company’s commitments to ESG (Environmental, Social and Governance), including expanded insight into the provenance of essential ingredients.
The move is in line with Innova Market Insights Top Ten Trends for 2021 and comes amid growing consumer demand for transparency and more information about what’s in their food and where it comes from.
Consumers can discover the journey of the wheat from the Triscuit brand’s Unity Gold Farmer Program from farms to the factory using their smartphones.
The interactive web app experience can be accessed by scanning the QR code found on the front of Triscuit Original 8.5 ounce and Original Family Size boxes. After entering the product’s “best by” date found on the packaging top flap, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program and learn more about the wheat’s journey from the farms to the Co-op Elevator, mill, and bakery.
“We’re committed to understanding and meeting the growing needs and preferences of our consumers, and as consumers are demanding more transparency about their food, we’re eager to find ways to share more information about where their food comes from and how it is grown,” noted Mondelēz.