Connected Vehicles and the Age of ‘Data-driven Telematics’


The concept of ‘telematics’, which is the way in which data and technology are used to monitor a wide range of information relating to an individual vehicle or an entire fleet, is undergoing a seismic shift.

With the proliferation of big data and the internet of things (IOT), modern telematics systems have evolved at an unprecedented pace. Telematics is now proving crucial to ‘the Internet of Things that Move’ (IoTtM). 

Leveraging data from ‘IoTM’ can reduce fuel and maintenance costs, better communication and enhanced safety. More significantly, modern telematics can be used to completely revolutionise the new ‘data smart’ connected vehicle.

As an example, SingleStore, the single database for all data-intensive applications, recently announced Directed Technologies, the leading automotive and electronics connected solutions manufacturer, forged a strategic partnership, along with Sisense. 

Headquartered in Melbourne, Australia, Directed Technologies is a leading automotive and electronics solutions manufacturer and ‘full stack’ connected vehicle solution provider to leading automotive and fleet brands around the world. 

More than 1,800 fleets utilise telematics devices manufactured in house at Directed Technologies, and more than 300,000 heavy vehicles have their MMUs onboard. OEMs also rely on Directed Technologies’ data analytics for connected vehicle insights. To date, Directed Technologies has deployed millions of turnkey OEM-branded vehicle multimedia units (MMUs), telematics solutions, and accessories for leading global manufacturers. 

Legacy database systems brought a lack of capability to rapidly scale with the business and also saddled it with high management overhead. The monolithic, rather than microservices-oriented architecture further limited its ability to rapidly run artificial intelligence and machine learning models. It wanted one database for all its data needs – from delivering unlimited storage to enabling real-time data analysis. 

Directed Technologies knew that it needed a modern database with flexibility, scalability, and security. It was also looking for a supplier that would meet its requirements of ease of integration, speed, and reliability. Even more, it is critical for Directed Technologies to find partners who understand and share its company values and both its APAC and global strategic business goals. 

With the help of SingleStore and Sisense, Directed Technologies can now manage large data volumes on a real-time basis and is increasing the availability and scalability of its telematics. This allows for wide-ranging benefits since telematics can provide profound environmental, personal, and corporate benefits, including a more than 99 percent reduction in driver violations and dramatically lower fuel consumption and maintenance costs.

This new strategic relationship now enables Directed Technologies to:

  • Pioneer a truly global solution that caters to local market needs of vehicles that are manufactured in Europe, North America, and Asia Pacific

  • Enable dramatically reduced driver violations, fuel consumption, and maintenance costs for OEM and fleet vehicle operators

  • Address the rapid growth in its business and the exponential expansion of connected vehicle data

  • Build a new revenue stream by launching its data-analytics-as-a-service offering

  • Continue to accelerate its product evolution and innovation

Staying at the forefront of connected vehicle technology to digitally enable mission-critical businesses globally requires a robust, secure, and highly scalable solution, said Brent Stafford, executive director of Directed Technologies.

“Generating automated actionable insights from the huge volumes of data being generated by every vehicle each day can result in profound organisational and societal benefits,” Stafford added.

“We’re thrilled to be part of this strategic partnership with SingleStore and Sisense, which provides us with such a solution. As three industry innovators, we are individually and collectively on a high-growth trajectory, and we look forward to what we will achieve together.”

“We are excited about this collaboration with Directed Technologies and SingleStore, which highlights the power of analytics in solving complex issues and the value of committed partnerships,” said Rohan Persaud, director of channels and alliances APAC at Sisense, which provides a widely adopted, highly customisable, AI-driven analytics cloud platform.

“We will support Directed Technologies every step of the way as it scales into a truly global offering.”

Robin Barrow, director, Australia and New Zealand at SingleStore said the partnership with Directed Technologies is a significant milestone and aligns with Singlestore's strategy of accelerated growth and increased investment in the ANZ marketplace.

“We are delighted to have a long-term agreement in place to provide lasting benefits to both Directed and its clients, who are among some of the most recognised organisations in the ANZ marketplace,” said Barrow. 

Brent Stafford

Brent Stafford, executive director of Directed Technologies