Anuga and THAIFEX-Anuga Asia Join Forces for Digital Offering

Both this year's Anuga (9 to 13 October) and the newly scheduled THAIFEX-Anuga Asia (29 September to 3 October) are very well-positioned. The world's largest trade fair for food and beverages is currently recording a high number of bookings, comparable with the previous event, more than 70% of the previous exhibitors have already registered for Asia's most important F&B trade fair.

Both trade fairs are planned in a hybrid format. In addition to the physical event, which provides strong market penetration and personal exchange, the digital offerings lend the two trade fairs connecting factors and numerous synergies, which in turn offer the exhibitors an attractive participation package.

"One of the positive outcomes of the pandemic is that we have created new, digital solutions at top speed, which provide our customers with the best possible offer to suit their specific interests. Not only that the exhibitors can physically take part in one event and virtually in the other, but the visitors also benefit from two powerful event platforms, which enable them to make use of the contents of both ANUGA and THAIFEX-Anuga Asia," explained Anne Schumacher, Vice President Food and Food Technology, Koelnmesse GmbH.

The new, digital offer "Anuga @home" will also attract additional reach in terms of the exhibitors and visitors of both trade fairs. Anuga customers as well as people interested in THAIFEX-Anuga Asia will be able to make use of further digital services and virtual programme items such as panel discussions, digital exhibitor showrooms, networking, and live streams. In addition, the contents of THAIFEX-Anuga Asia can also be made accessible to the Anuga participants via Anuga @home as a co-sharing platform.

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