In the aftermath of the COVID-19 pandemic, Asia-Pacific’s key markets are facing differing levels of economic slowdown. This is being expressed in different levels of consumer caution and demands that brands step-up to meet the new needs of the ‘Next Normal’.
Mintel’s director of Trends for Asia-Pacific, Matthew Crabbe, will explore in this webinar how economic uncertainty is affecting consumer behaviour, mood and spending patterns. He will also highlight how brands can position themselves to be seen as supporting consumers through this uncertain period, as well as look forward to where demand will shift. Specifically, this will focus on the shift in consumer demand for value, demand for brands to support communities in ethical ways, but also help keep people’s spirits up with a bit of fun.